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GP: GOLD- Kevin Hursh, Monica Wagner and FCC Marketing

Kevin Hursh, Monica Wagner and FCC Marketing won gold for the Felix Schmaltz Award for their general periodical, “Lets Talk Transition”. To view the full article, please visit click here.

Excerpt:

You may be tired of hearing about succession planning, so we’ve made the conscious decision in this special edition to reference transition, rather than succession, in most instances.

Words matter. Most farm businesses are in a steady state of transition. They’re growing and/or doing something different, or the people involved are taking different roles. When you hear “succession” it implies the older generation is retiring. When you say “transition,” it doesn’t necessarily have that connotation.