“Communicating with Visual Graphics”
The Manitoba Farm Writers and Broadcasters Association (MFWBA), which formed in 1956, is the regional association representing Manitoba’s agricultural journalists and communicators. MFWBA brings together agricultural media and communications specialists to learn about and debate all aspects of Manitoba agriculture. As a regional chapter of CFWF, they will be organizing a learning event via webinar for MFWBA members, others in the CFWF organization and extend an invitation to other organizations such as Canadian AgriMarketing Association.
In today’s world, many readers want to consume information quickly and look for visual cues to learn more efficiently. As a result, more than ever before, words are being paired with images and graphics to teach, instruct and inform. We are proposing a group professional development session on effective graphic communications. While our organization often hosts “lunch and learn” sessions on local agricultural issues, we have a need to expand our offerings to include professional development sessions that will address new and improved ways of communicating with our audiences. The agriculture communicators in our association would be the primary target, but journalists can also benefit from understanding the importance of visuals and graphics for their readership. The webinar will also be recorded for later viewing.