“Communications preferences of British Columbia’s dairy farmers”
Trevor Hargreaves, BCFWA member, works for the BC Dairy Association as the Managing Editor of the BC Dairy Producer News. For the past year and a half he has been working on an agricultural specific thesis as a completion requirement for a Masters Degree in Communications at Royal Roads University. This thesis is focused on the communications preferences of British Columbia’s dairy farmers.
This study is of direct relevance to CFWF due to the agricultural content, but more specifically because of the interesting findings that differ significantly from oft-preached communications industry developments. Specifically, the findings show a very high reliance on traditional print formats, and far less desire to read information digitally. This research provides strong support for traditional newsprint as a method to reach this sector of the agricultural community, and provides an argument for maintaining traditional journalism in the agricultural sector. He will publish findings in BC Dairy Producer News, related agricultural press (Holstein News/Country Life News), general media (including a press release and PR campaign around the findings), communications conferences, and dairy scientific publications.